The goal of this repack was to begin to differentiate the sub-brands of Zia and create greater shelf impact and appeal. The redesign included bottles, jars and units cartons for 9 SKUs.

Laci Le Beau Hunger Control is a wight loss product that is mixed into bottled water or other beverages. This unit carton is designed to highlight the Laci Le Beau brand, the exclusive appetite control ingredient and the berry flavor with a compelling and bright shelf presence. There were a total of six concepts developed of this product launch.

Hawaiian Spirulina Pacifica is a dietary supplement made from algae in the pristine environment of Kona, Hawaii. The redesigned label for this brand plays on this island paradise and the sense of the purity of the product.

The Zia Treatments packaging redesign is intended to separate the Treatments products from the other Zia subbrands with strong emphasis on the primary natural ingredient in each Treatments product.

Hawaiian Spirulina Pacifica is a dietary supplement made from algae in the pristine environment of Kona, Hawaii. The redesigned label for this brand plays on this island paradise and the sense of the purity of the product.