Hawaiian Spirulina Pacifica is a dietary supplement made from algae in the pristine environment of Kona, Hawaii. The consumer brand relaunch brochure leverages the most important differentiator—the Hawaiian origins of the product while highlighting the new bottle front and center on the cover.

The goal of this repack was to begin to differentiate the sub-brands of Zia and create greater shelf impact and appeal. The redesign included bottles, jars and units cartons for 9 SKUs.

Skincare products formulated for specific consumer needs, Zia Treatments promises to do it naturally and this 12 page brochure details the system of nine individual and companion products. This was the lead consumer piece as part of a full brand relaunch with packaging, collateral, trade and consumer advertising, web graphics and a launch kit.

This 6 panel, 12 page double gate roll fold brochure did triple duty as a brochure, a direct mail piece and a hotel door drop at a leading industry trade event.

Hawaiian Spirulina Pacifica is a dietary supplement made from algae in the pristine environment of Kona, Hawaii. The redesigned label for this brand plays on this island paradise and the sense of the purity of the product.